For those of us in marketing, we have a great opportunity to reintroduce trust into the business wor

I bet if the same folks were asked, they would all be able to identify individuals in each of those groups that they DO trust. We might not trust business executives, but perhaps continental airlines cheap flights we trust John Smith who happens to be a business executive. Why? Because we know him and we have experience with him.
But when it comes to groups of people, institutions, and some individuals, there is both the perception and the reality. They may actually be doing things that cause us to mistrust continental airlines cheap flights them, which leads to widespread perceptions. Though sometimes the perception is there, regardless of the reality.
Advertising practitioners only get 11% for high or very high trust. I would bet that in most people s minds, that includes marketers and PR practitioners. That s why Gini Dietrich is working hard over at Spin Sucks to change both the reality and the perception of those in the PR industry .
This is why social media works: it s based on our personal connections, and spreading word of mouth to and from the people we trust. We d rather trust the opinions of those we connect with in person and online, over any paid forms of marketing or advertising.
For those of us in marketing, we have a great opportunity to reintroduce trust into the business world by holding ourselves and our clients to high standards. Clients look to us for leadership in marketing issues. Sometimes they feel pressure to cut ethical corners because of the weak economy. We can make a big impact by suggesting continental airlines cheap flights white-hat methods of marketing that emphasize truth, real benefits to customers and positive messaging.
I wonder how many responses continental airlines cheap flights to that list were based on gut reactions to experiences continental airlines cheap flights people had with workers in those categories, whether good or bad. We may trust nurses inherently, but one bad experience could color our view of the entire nursing population. Nurses are just example - any of those professions could be inserted.
continental airlines cheap flights @ girlseeksplace  Not really sure. I bet some are based on personal experiences and others are based on cultural perceptions. I mean, we have a low view of lawyers as a whole, but I know lots of great lawyers. It could be it has to do with that whole thing about one bad apple spoiling something for others.
Powerful message here. On the brand front, I think we are apt to trust brands that are transparent. It goes back to the influence of social media; our Internet experience is a community experience, where our friends and family continental airlines cheap flights hang out and weigh in. Brands can join that space only when we are convinced that they are being "real" with us, affecting our experience like a friend or family member.
I think you're spot on here. For me, I find that I gain trust in people who are consistent in their behavior, on- and offline. Our personal brand is becoming more and more important as a tool to break down barriers and make new connections possible. It doesn't happen overnight; it takes time; it takes patience. All of these are in short supply lately, sad to say.
@ RebeccaTodd  I think this is valuable knowledge for businesses operating in the social realm. People don't really put their trust in our marketing and advertising, but they do trust their friends. That right there shows the power of word of mouth, and how we as businesses continental airlines cheap flights need to approach social.