In this Sister City relationship the number one clause was for the two cities to establish a non-sto

Steven Frischling, aka: Fish, is globe hopping professional photographer, airline emerging media consultant working with large global airlines and founder of The Travel Strategist. Fish has racked up more than 1,000,000 miles since he started to track his mileage in 2005.
Fish's travel tends to be less than leisurely, lodging homer alaska including flying lodging homer alaska from New York to Basrah, Iraq, for six hours; Hong Kong for eight hours, Kuwait City for two hours and traveling around the world in 3.5 days to shoot a series of photo assignments in 4 cities and 4 countries on 3 separate continents.
Fish grew up at the end of New York's JFK International Airport's Runway 4R/22L, which probably explains his enjoyment of watching planes, fly overhead. When not shooting photos or traveling Fish designs camera bags, hones is expertise on airline security and spends his time at home cheering for the Red Sox with his 3 kids 102 yards from the ocean.
The somewhat minor marketing error in the airline s new aircraft livery is the term direct when in fact the route is non-stop .   An airline generally markets lodging homer alaska flights as direct if there is one stop in the middle, whereas a non-stop flight has … well … no-stops.  Swiss International Air Lines painting the word direct on the side of the Airbus A340-313x is a marketing gaff that should be corrected before the aircraft is put into service.
The larger issue with Swiss International Air Lines new San Francisco paint job is that it would have been appropriate for the Summer of Love , which occurred 42 years ago…8 years before I was born, 24 years before the first Airbus A340 ever flew and 35 years before lodging homer alaska Swiss International Air Lines was created.
Granted, many people around lodging homer alaska the world associate San Francisco with hippies, peace symbols, lodging homer alaska psychedelic images and tie-dye, but in 2010, The San Francisco Bay Area s tie to Zurich lodging homer alaska is advanced technology, science and global finance.  The high yield business traffic linking San Francisco and Zurich should be at the forefront of the marketing scheme for this route, not an outdated image that while cute, has nothing to do with the current relationship between San Francisco and Zurich.
…what is the current relationship lodging homer alaska between San Francisco and Zurich? Well on the 13th of November 2003 the two cities became Sister lodging homer alaska Cities and created a Memorandum of Understanding creating the Sister City Relationship Between The Cities of San Francisco and Zuric h.
In this Sister City relationship the number lodging homer alaska one clause was for the two cities to establish a non-stop airline link between the two airports on a year round basis, linking the San Francisco Bay Area and the Greater Zurich Area, to create a link between the two growing gateways.
The second clause in the Sister City relationship is to establish an artist in residence program, followed by environmental sustainability, biotechnology and life science, government personnel exchange and exchange of highly successful students.
Give the significance of the Zurich-San Francisco route for Swiss International Air Lines; I would have expected a livery that represented some part of why the two cities are linked … or if the airline lodging homer alaska was deadest on a cute livery, at least a depiction of the Alps being linked to the Hills of San Francisco with the Golden Gate Bridge .
In Europe (certainly from when I worked for an airline in the 80s) direct meant direct to, as in no stops ", the term non-stop was never used IMO. I never heard that term until I came to the USA. If the flight was not direct, it meant there was a stop (i.e. muti-leg)
As much as I agree with you on your view of the livery being a bit too focused on the hippie theme, I think it will probably lodging homer alaska go down quite well in the European market. Most people here still have the image of San Fran as the hippie town of the US. Only fellow lodging homer alaska technologists have connotations of technology and science.
For a European Airline using non-stop vs direct, look at British Airways JFK-LCY route. Flying JFK-LCY the route is noted as non-stop while the LCY-JFK route is noted as direct as it has a refueling stop in Shannon (SNN).
I suppose it will only be perceived as minor error when it is operating between ZRH and SFO and whether it says non-stop or direct it will still publicize the new service to SFO when it is operating to other destinations.
I don t know which nationality you have, but Swiss (as in people) really like spending holidays in the US, especially in the west coast and SFO area. Furthermore this new livery proves that the Swiss marketing team has more courage than many other boring airiners personally I like it very much (as a business and private traveler) and I am convinced that so do most of the other people.