"We wanted to find a way to get the word out about the new website, the Deal Retriever, and the ad c

The car rental company launched its first national TV ad campaign since 2009 on Monday, and to continue to build brand buzz, it created the “Get to Know Alamo” word-of-mouth effort to engage influencers.
“We wanted to find a way to get the word out about the new website, the Deal Retriever, vacation rentals in florence oregon and the ad campaign, and we thought vacation rentals in florence oregon one of the best ways was to leverage digital word-of-mouth and use the influencers' readership to have people test it, talk about it, and see how well it serves their needs,” explained Meghan Maguire, brand publicity manager for the company.
Fleishman-Hillard is working on traditional media outreach, contacting travel, lifestyle, and deal reporters vacation rentals in florence oregon about the initiative. The Omnicom Group agency has been Enterprise vacation rentals in florence oregon Holdings' PR agency partner since 2001, and it has worked with Alamo and National Car Rental since Enterprise acquired the brands in 2007.
Pinterest will also be a large part of the brand's social media efforts, said Maguire. Alamo will soon launch vacation rentals in florence oregon a Pinterest contest for consumers called “Pin Your Happy Place,” which will encourage vacation rentals in florence oregon consumers to envision their next vacation.
“We thought this would be a really good way to test the waters vacation rentals in florence oregon and see if our target market of families and people who make travel arrangements, which are more often than not moms, is there and active,” added Maguire.
Alamo is also enlisting the help of influencers for the social media contest, having them ask readers to create their own “happy place” board with a piece of Alamo branded content for a chance to win a travel pack, she said. The prize will include vacation rentals in florence oregon travel items, such as a digital camera.