When you hear the term Bright City Lights , no where comes to mind before Times Square, NYC. However

When you hear the term Bright City Lights , no where comes to mind before Times Square, NYC. However, booking a room within the vicinity proves to be a challenge in quality and style. Located in the heart of Times Square, the Row NYC hotel was originally designed in 1928 by Herbert J. Knapp – theater architect extraordinaire – and has remained its own dramatic New York icon ever since. Throughout the last century, this striking hotel has starred as the Lincoln, the Manhattan, and the Milford Plaza before making its much-anticipated debut as the Row NYC.
The Row NYC hotel debuts with paparazzo extraordiniare, Ron Galella, and launches a revolutionary new hotel brand in the heart of Times Square. The Row NYC is at the forefront travel agency international of all things contemporary in art, culture, design and cuisine. Kicking off with a fashion forward advertising campaign starring Lizzy Jagger, the Row NYC is truly, More New York Than New York. Check the video below then head over to ROW NYC for booking and availability.