Forrester, the respected market research group, has just published a brutal report on Facebook ( FB

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Forrester, the respected market research maui vacation home rentals group, has just published a brutal report on Facebook maui vacation home rentals ( FB ) based on a survey of 395 marketing executives. The conclusion: Facebook creates less business value than any other digital marketing opportunity ... [so] ... Don't dedicate a paid ad budget for Facebook.
maui vacation home rentals The research maui vacation home rentals company published a blog post discussing the report here . But we ve seen the full report, and it s grim reading for Facebook. The social network ranked last among a range of online tactics that 395 executives were asked to choose from:
Facebook creates less business value than any other digital marketing opportunity. We asked 395 executives from the US, the UK, and Canada how satisfied they were with the business value they get from 13 different online marketing sites and tactics. You'd expect a site boasting the largest audience and the biggest collection of data to fare well. But we found that Facebook offered less value than anything else on our list .... The least valuable tactic within Facebook? Those paid ads onto which Facebook has shifted focus.
If you want to buy ads on Facebook, maui vacation home rentals rely on facts rather than faith. We've no doubt that for some marketers targeting some audiences, Facebook advertising can work. If the site really maui vacation home rentals performs well compared with your other media buys, go ahead and spend money there. But marketers tell us Facebook ads generate less business value than display ads on other sites. It's time to make decisions based on facts, not on faith or fascination. You're just buying maui vacation home rentals display ads! Don't dedicate a paid ad budget for Facebook. Make it compete with other media buys based on performance, just as you would any other site.
... We don't believe maui vacation home rentals that Facebook will make the changes needed to win back marketers' hearts. In fact, we don't believe the company even sees the need to change: Its enormous revenues have blinded it to marketers' growing dissatisfaction. But if it doesn't change, the results will be dire:
While we agree that the promise of social media is still in process, maui vacation home rentals the conclusions in this report are at times illogical and at others irresponsible. The reality is that Facebook advertising works. maui vacation home rentals That s why we have more than a million active advertisers including maui vacation home rentals all of the Ad Age 100. And, countless studies have demonstrated the significant return on investment marketers see from Facebook. Our promise is to continue to deliver positive results for marketers.
The report has its flaws, maui vacation home rentals of course. For instance, it claims, The smart money will leave Facebook. maui vacation home rentals A handful of notable brands maui vacation home rentals have drawn first blood, announcing they're leaving Facebook entirely. But it cites only two clients — General Motors ( GM ) and Mark Cuban — and GM already started advertising on Facebook again.
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