Points brings more than 13 years of experience and loyalty industry best practices to Southwest Airl

TORONTO, June 4, 2013 (GLOBE NEWSWIRE) Points (TSX:PTS) (Nasdaq:PCOM), global leader in loyalty cheap last minute airline tickets currency management, has partnered with Southwest cheap last minute airline tickets Airlines to bring more services to members of the airline s loyalty program, Rapid Rewards. To celebrate this new partnership, Southwest Airlines is offering members a 25 percent bonus on all Rapid Rewards points purchased until July 16, 2013. This is the first time the airline has offered a bonus on points purchases.
We are thrilled to enhance the Rapid Rewards program for our members, says Ryan Green, Senior Director Loyalty Marketing Partnerships at Southwest Airlines. We are committed to delivering the best customer service. Launching our first-ever bonus offer with the new program functionality gives our loyalty members more of what they want: Rapid Rewards Points which have no blackout dates and provide unlimited reward seats, says Green.
In addition to Buying points, Rapid Rewards cheap last minute airline tickets members now have the option to Gift and Transfer points to friends and family cheap last minute airline tickets as part of the new Points-powered cheap last minute airline tickets services. Rapid Rewards members also gain the flexibility to buy additional points while booking a flight – online or via the customer service center – for redemption at any time.
Points brings more than 13 years of experience and loyalty industry best practices to Southwest Airlines Rapid Rewards program. Southwest Airlines is renowned for its outstanding customer service and growing the Rapid Rewards program is a big part of that, says Rob MacLean, Chief Executive Officer of Points. This launch is the first stage in our partnership towards adding more flexibility and opportunity for Rapid Rewards members, and we look forward to helping the team at Southwest continue to enhance this great program, says MacLean.
Points , publicly traded as Points International Ltd. (TSX:PTS) (Nasdaq:PCOM), is the global leader in loyalty currency management. Via a state-of-the-art loyalty commerce platform, Points provides loyalty cheap last minute airline tickets eCommerce and technology solutions to the world s top brands to enhance their consumer offerings and streamline their back-end operations.
Points solutions enhance the management and monetization of loyalty currencies ranging from frequent cheap last minute airline tickets flyer miles and hotel points to retailer and credit card rewards, for more than 45 partners worldwide. In addition to these services, Points unique SaaS products allow eCommerce merchants to add loyalty solutions directly to their online stores, rewarding customers for purchases cheap last minute airline tickets at the point-of-sale.
In its 42 nd year of service, Dallas-based Southwest Airlines (NYSE:LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest is the nation s largest carrier in terms of originating domestic passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international cheap last minute airline tickets countries. Southwest is one of the most honored airlines in the world, known for its triple cheap last minute airline tickets bottom line approach cheap last minute airline tickets that takes into account the carrier s performance cheap last minute airline tickets and productivity, the importance of its People and the communities it serves, and its commitment to efficiency cheap last minute airline tickets and the planet. The 2011 Southwest Airlines One Report™ can be found at southwest.com/citizenship .
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel quantified by the U.S. Department of Transportation as The Southwest Effect, a lowering of fares and increase in passenger traffic wherever the carrier serves. cheap last minute airline tickets On every flight, Southwest offers Customers the first two pieces of checked luggage (weight and size limitations apply) and all ticket changes without additional fees. Southwest s all Boeing fleet consistently offers leather seating and the comfort of full-size cabins, many of which are equipped with satellite-based WiFi connectivity and a new, sustainable cheap last minute airline tickets cabin interior. With 40 consecutive years of profitability, the People of Southwest operate nearly 3,400 flights a day and serve communities around 84 airports in Southwest s network of domestic destinations. Southwest Airlines frequent flights and low fares are available only at southwest.com cheap last minute airline tickets .
AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers coast-to-coast and near-international service cheap last minute airline tickets with close to 600 flights a day to 49 destinations. The carrier s high-quality product includes cheap last minute airline tickets assigned seating and Business Class. As Southwest continues to integrate AirTran s People, places, and planes into Southwest Airlines, Customers of both carriers may book flights at airtran.com and exchange earned loyalty points between both AirTran s A+ Rewards® and Southwest cheap last minute airline tickets s Rapid Rewards® for reward travel on either airline.