In 2013, Auto Rental News celebrates 25 years of publication. Anniversaries are always a good time t

In 2013, Auto Rental News celebrates 25 years of publication. car rental glasgow airport Anniversaries are always a good time to take stock of where you ve been and where you want to go. So I descended into the bowels of the building to the musty stacks of back issues for an education.
In perusing 25 years worth of magazines patterns started car rental glasgow airport to form; cycles became clear; issues emerged car rental glasgow airport and re-emerged. And some commonly held beliefs that I ve heard throughout the years look more like myths with the benefit of time:
Compared to 25 or 15 years ago, sophisticated yield management car rental glasgow airport systems today are keeping cars out on rent more often. Rates are adjusted on the fly to match supply with demand. You re no longer flying blind to the market around you.
A better analysis would be to track your revenue per month and make sure your expense ratios are in line and that your fleet costs don t get out of whack. The good news is that today you have tools to better control these things while you ll never control the rental rate of a tuxedo.
In our first year, the big story was the push by the airports to assess car rental glasgow airport fees from off-airport car rental glasgow airport rental companies picking up airline passengers. Off-airport companies suddenly had new fees tied to revenues and it pitted the big on-airport companies against the upstarts. It wasn t pretty.
From 1995 to 1997, seven of the top car rental companies were sold to new owners or went public. After that, issues such as vicarious car rental glasgow airport liability, caps on a renter car rental glasgow airport s damage responsibility and the rise of excise taxation threatened the very existence of many companies.
The evidence is to the contrary: In our first year the American Car Rental Association (ACRA) was victorious in defeating the all-powerful National Automobile car rental glasgow airport Dealer Association and its proposal to end discounts for fleet sales to car rental.
Also in 1998, the state of New York passed a bill that banned the sale of CDWs and limited the renter s liability to $100 in damage costs. The New York Vehicle Rental car rental glasgow airport Association was instrumental in getting the bill amended.
Consider that Yugo no longer advertises in ARN as having the best new car protection of any subcompact sold in America. Articles no longer equate the cost of a good computer system to a manager car rental glasgow airport s yearly salary. Rental is no longer the dumping ground for manufacturers overcapacity. Automation has leveled the playing field and provides an unprecedented level of transparency.
It was better back then? Hogwash. Nostalgia is a Norman Rockwell painting, re-creating a past that never existed. It is a seductive liar. So let s use the past to look to the future and have this conversation after another successful 25 years.