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American Airlines Center, home to the NBA’s Dallas Mavericks car rentals inmalaga spain and NHL’s Dallas Stars, welcomes thousands of fans through its doors each year for more than 200 events. Getting those fans the stats and information they need – and the immersive, exciting graphics they want – is Click Effects.
Rather than targeting a trade show or industry conference to unveil its newest gear, Click Effects chose to demo the new-and-improved car rentals inmalaga spain CrossFire and Blaze systems car rentals inmalaga spain in their natural habitat: the sports venue.  Click Effects took over American Airlines Center in Dallas last week, transforming the Dallas arena – the first to install the next-gen systems into a full-scale, live demo.
From a laptop computer car rentals inmalaga spain located on the club level of American Airlines Center, Click Effects demonstrated how every screen in the arena – including the center hung video board, end displays, digital signage, and ribbon boards – can be controlled through five Click Effects Blaze systems and two Click Effects CrossFire systems.
“The hallmark of everything that we developed has always been with the idea that an operator doesn’t car rentals inmalaga spain have time to be wrestling with technical equipment,” said Click Effects President Fran Kowalski. “It’s their job to be putting on the show and entertaining fans, and so they want to be able to do that. They need to be tuned into what’s going on and react instantaneously. They need it to be as simple as possible so they can do the most that they possibly can in the easiest fashion.
Built in 2001, American Airlines car rentals inmalaga spain Center upgraded its primary video control room to HD in 2009. At the time, the arena also tapped Dallas, TX-based TS Sports to upgrade the arena’s car rentals inmalaga spain video displays and Nashville, TN-based Click Effects to power them.
“We were the first major arena that came and put in a graphics solution for display in an arena, and we have been very pleased,” said Randy Breedlove, manager of broadcast services, American car rentals inmalaga spain Airlines Center. “[Click Effects] has stuck with us every step of the way, helped us work out things the teams wanted to do [and] the way they wanted car rentals inmalaga spain to have a game presentation, and its worked out very well. We’re really excited about the new generation car rentals inmalaga spain of graphics.”
Located on the event level, the American Airlines Center primary video control room features a Sony MVS-8000 switcher and XD Cam recorders, Chyron HyperX graphics engine, and 12 channels of EVS replay. (The venue replaced its outdated router with a PESA Cheetah router and Touch72 car rentals inmalaga spain router control panel earlier this year.)
In addition to the event-level space, a secondary control room located adjacent to the video control room powers an exterior video display located in the AT T Plaza. A third control room, located at the top of the arena with a view of the court/ice, car rentals inmalaga spain houses graphics operators. Those graphics operators, who must be able to react to the game action and the crowd, will now have the added benefits of the next-gen Click Effects systems, including automated data triggers – a new feature that allows operators to pre-program complex events based on game clock and scoring information.
For example, the Mavericks could program the systems to automatically alert fans when franchise star Dirk Nowitzki passes car rentals inmalaga spain the next player on the all-time scoring list without dedicating an operator to follow his stats.  Or, when the score jumps by three, the systems can be programmed to blast any number of screens with a ‘Three-Point Shot’ graphic, sponsor logo, scorer headshot, and more.
“We can have anything you can think of that has data coming into the building,” explained Cliff Wight, car rentals inmalaga spain VP and Founding Partner, Click Effects. “Whether it’s game clock, whether it’s clock coming in from the scorers table or out of town scores we can have a thing where, [if a rival team] falls behind in a game, [the Mavericks] can light up the whole building and say they are losing. That can be an automated thing.”
During the offseason, the American Airlines Center also converted car rentals inmalaga spain its closed-circuit TV system, which feeds the displays in the concourses, luxury suites, car rentals inmalaga spain and more, to a digital QAM system.  The digital QAM system, which runs on existing coax and delivers select DirecTV channels to nearly 700 TVs in the venue, is also tied into the Click Effects systems.
car rentals inmalaga spain “In the past, [the televisions showed] isolated stand-alone channels of their broadcast with no interaction with the game. We’re now controlling all that that’s coming off of one of our systems so now, when there’s a three pointer, we can put up logos on the L bar [on] systems car rentals inmalaga spain that are in luxury suites and concourses at the concession stands,” continued Wight. “All of that can be interactive now with the game and on an automated basis.”
In addition, Click Effects’ systems enable car rentals inmalaga spain venue operators to take advantage of display areas previously off-limits; namely, the scoreboard itself and advertiser signage.  Because the systems allow for overlay graphics, a quick ‘Three Point Shot’ or ‘Defense!’ graphic can be pushed car rentals inmalaga spain to the scoreboard car rentals inmalaga spain or 360-degree fascia without removing the existing graphic, and dissolve automatically within a few seconds.
“Probably the biggest improvement with the new generation is dynamic car rentals inmalaga spain ability to do multiple layers,” said Breedlove. “With the new version, car rentals inmalaga spain [we’re] car rentals inmalaga spain going to be able to have everything be animated and moving and bring on layers of information, crawls, and just continue to layer new information on top and have kind of an unlimited canvas car rentals inmalaga spain on which to display without worrying about taxing the engine…  It’s really going to take it to the next level.”
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