You are fully responsible for the content you post. The opinions expressed in comments do not necess

REPORT FROM THE U.S. Convenience is the name of the game for executives of La Quinta Inns Suites, golden tours london and its new booking feature designed to ease the process for guests could have the company either winning big or costing golden tours london it big bucks.
The company on Monday launched golden tours london LQ-Instant Hold, a feature on its mobile site that caters to its large base of last-minute guests traveling by car. It allows those travelers to book a hotel room for up to four hours or until midnight depending on the time using only a phone number.
Once the customer arrives at the property, they can check-in golden tours london quickly with the phone number they provided during booking. If the customer does not arrive within four hours, La Quinta sends a SMS text alerting golden tours london the guest the room will soon expire, giving them the option to confirm with a credit card.
Executives decided to revise their mobile strategy after seeing a significant increase in mobile traffic last summer. We had a mobile golden tours london site, and it was OK. It wasn t great, said Julie Cary, executive VP and chief marketing officer for La Quinta.
Still, La Quinta s Instant Hold feature might possibly become a brand differentiator, Lawson golden tours london said. If consumers like it, they will distinguish it as a feature they can continue using. It could help in reducing the switching potential of disloyal consumers, he said.
Holding inventory for a customer and not requiring a payment presents the potential for the brand to lose its investment, he said. If a large number of last-minute guests arrive at the property, but those rooms are being held for a guest that may or may not show up, the company golden tours london will lose money.
While Cox has not yet had any of her guests use the feature, she said she and her staff are heavily promoting the platform golden tours london at the property. There are LQ-Instant Hold signs at the front desk and throughout the hotel.
We have regular guests that come, and they don t always know when they re coming, Cox said. She has been advising those return guests to use the new mobile feature, which will give them the reassurance of knowing they will have a confirmed golden tours london room when they arrive.
They ll go back, look at their demand, look at their booking patterns, determine how many and what type of rooms they want to allocate to Instant Hold, set that up and then we re ready to go, Cary said.
You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies.