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With its third Top 10 performance in as many years, W Hotels finally bested boutique hotels chicago the competition with a No. 1 ranking in our 2013 Digital IQ Index®: boutique hotels chicago Hotels report, released yesterday. Dethroning digital boutique hotels chicago darling Four Seasons, W Hotels boutique hotels chicago earned this year s only Genius title by excelling in all four major categories measured by our methodology: Site, Social Media, Mobile, and Digital Marketing. Demonstrating an understanding of the coveted Millennial consumer group, W Hotels, boutique hotels chicago which now boasts 66 domestic and international properties, upped its engagement on popular social networks like Instagram boutique hotels chicago (10K+ followers), Twitter (more than 30K+ uses of the #whotel hashtag) and Pinterest. The Starwood boutique hotels chicago property also scored well for regularly boutique hotels chicago updated site content that tied the brand to buzzworthy fashion, music and design news and events.
W Hotels Site succeeds by prioritizing both best-in-class functionality and original, guest-experience content. One example of the latter boutique hotels chicago is the brand s "Four Stories" film contest collaboration with Intel, a partnership that not only signals innovation but also reinforces the brand s understated cool image. boutique hotels chicago Other W Hotels highlights include its Starwood Preferred Guest® loyalty program, which is well-integrated across email marketing, and a very active Director boutique hotels chicago of Guest Experience, who is consistently responding to reviews on the all important TripAdvisor.
On the all important boutique hotels chicago mobile front, W Hotels' site was one of the best, optimized for all Android, BlackBerry, and Apple devices. Guests don t even need an in-room phone anymore, as they can order room service, request towels and other room amenities boutique hotels chicago all through the W's iPhone app.
Collectively, the six Starwood properties included in the study W, Westin, The Luxury Collection, Sheraton, St. Regis, and Le Meridien earned an average Digital IQ of 131, the highest of all eight multi-brand groups. So, even though we focus on W Hotels here, it is also the Starwood enterprise that deserves boutique hotels chicago much credit.
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