понедельник, 1 июля 2013 г.
First and foremost, EasyJet.com marketing strategy is based on making flying as affordable as a pair
EasyJet.com (EasyJet Airline Company Limited) is a British airline headquartered at London Luton Airport. It is the largest airline of the United Kingdom and the second-largest low-cost carrier in Europe, behind Ryanair. EasyJet was established in 1995 and has seen rapid expansion since its establishment, driven by high demand from operations in the United Kingdom and continental Europe.
From the list of regional web search, obviously that easyjet air ticket crosses through many European countries, such as United Kingdom, Switzerland, Italy, Portugal, France, Spain, etc. here are three factors contributed to the regional rankings.
First and foremost, EasyJet.com marketing strategy is based on making flying as affordable as a pairs of jeans and urged travelers cut out the travel agent , which adopts its business model for the European market through further cost-cutting measures. Thus, it is clearly understood that affordable price strategy and European-oriented plan make EasyJet.com popular in European regions.
Secondly, EasyJet pays more attention to the innovation out of traditional model. One is reflected air ticket in its booking system, that is, to develop an e-commerce website for offering direct online booking. Another is reflected in launching easyjet hotel accommodation booking services or onboard services. Thanks to those distinguished features, EasyJet.com can be well acknowledged and accepted by more and more people. Therefore, it can be explained why Morocco, an Africa country, appears in the regional air ticket web searching list.
Look at the rankings in cities, undoubtedly air ticket that all the cities listed here cross through the Europe. Besides, the key point is that most of the cities are from United Kingdom, including Belfast, Edinburgh, Brentford, London, Manchester, and Birmingham. It is because that headquarter of EasyJet is located in London Luton Airport. So, absolutely, British people might be more familiar with EasyJet airline and give trust to EasyJet.com more easier than other cities in other regions.
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