понедельник, 21 октября 2013 г.

“Marketing to families should centralize around the concept of creating unique and seamless experien


Travel brands that are marketing family-oriented packages and specific destinations such as Cuba, Cambodia and Belize may be catching the eyes of the most affluent travelers, according to the 2012 Virtuoso international travel medical care Luxe Report.
Luxury travel network Virtuoso released its latest study that found family and multi-generational international travel medical care travel topped the list of the biggest travel trends emerging for 2012, while the top reason for traveling was for an authentic experience in a new destination. Cuba came in first as the most popular of the emerging destinations, topping this list for the first time in its history, international travel medical care followed by Vietnam, Cambodia, Belize and Galapagos Islands.
"I think the most important findings that luxury travel brands should take away from this report are the key findings that define international travel medical care the top reasons international travel medical care clients are traveling," said Heather Dillon, a Los Angeles-based public relations and social media consultant.
"The fact that the No. 1 reason why clients are traveling in 2012 is seeking authentic experiences in new destinations should be an indication that these high-end international travel medical care travelers are willing to pay the price for that once-in-a-lifetime trip that provides them with a lifetime of memories," she said.
For example, travel group Virgin Limited Edition is marketing its new luxury safari camp called Mahali Mzuri, an experience that offers exclusive excursions and opportunities to see African wildlife international travel medical care ( see story ).
In addition, Auberge Resorts invited guests to take part in new adventure-themed experiences at its properties in the United States and Mexico that are custom-tailored to each property's natural surroundings, culture and history international travel medical care ( see story ).
"Each year the wants and needs of a luxury consumer changes and evolve, and it is important for luxury travel brands to take advantage of this knowledge in order to better position themselves and adapt to the preferences of these consumers," she said.
Top reasons that influenced travel choice remained international travel medical care similar to those in Virtuoso s 2011 Luxe Report such as "seeking authentic international travel medical care experiences in new destinations," "rest and relaxation" and "personal enrichment."
international travel medical care The campaign will reach affluent travelers with multichannel efforts such as print advertisements with digital watermark international travel medical care technology that bring consumers mobile-optimized content and a branded storytelling smartphone application that will be released next month.
"Marketing international travel medical care to families should centralize around the concept of creating unique and seamless experiences," Ms. Dillon said. "This can be accomplished through the personalization of family-friendly programs, international travel medical care tourist services and recreation facilities.
"That being said, one of the emerging marketing trends international travel medical care that I believe is quite successful is storytelling as it is highly engaging international travel medical care and likely to spark a feeling of confidence international travel medical care and loyalty in the customer."
Tricia Carr is an editorial assistant on Luxury Daily. Her beats are apparel and accessories, arts and entertainment, education, food and beverage, fragrance and personal care, government, healthcare, home furnishings, international travel medical care jewelry, legal/privacy and nonprofits. Reach her at tricia@napean.com.

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