Yet in other ways, the Web and mobile devices are ideally suited to well-off consumers. Much of toda

Though luxury brands and services were initially reluctant to go online, a new corner of the Web and mobile app marketplaces has emerged, dedicated to making life easier for wealthy consumers (especially when it comes to travel)
They re playing off the affluent desire to be treated differently, expect a very high level of service and have something hilton hotels birmingham edited and vetted hilton hotels birmingham and pay for that, said Andrew hilton hotels birmingham M. Sacks, president of the Affluence Collaborative, a research firm studying affluent consumer behavior, and AgencySacks, a branding agency.
Luxury advertisers then follow closely behind. If you re successful in bringing several hilton hotels birmingham thousand affluent customers to a site, you re then prime to offer brands and advertising to that audience, Sacks added.
Yet in other ways, the Web and mobile hilton hotels birmingham devices are ideally suited to well-off consumers. Much of today s wealth is being created by tech entrepreneurs who already hilton hotels birmingham live on their phones and computers, and by people hilton hotels birmingham outside the U.S., so websites and apps are a more efficient way to reach them.
And one of the latest trends in tech is particularly relevant to the affluent: services that straddle the digital and physical worlds, like apps that help people find an open seat on a private jet or luxury vacation villa
. Here are some of the most popular websites and apps among the wealthy, based on interviews with people knowledgeable about the luxury niche. All the sites are free to visit, though some require membership before all the details are unlocked.
Concierge service : Close the Sydney Harbor Bridge for a marriage proposal? Deliver a metal detector to a vacation hilton hotels birmingham home in the French Alps to find missing keys, or send a circus troupe to a child s birthday hilton hotels birmingham party?
These requests were each a click away for members of Quintessentially Lifestyle, a London-based service that provides round-the-clock concierge hilton hotels birmingham services for members every whim. In case that s not enough, the Quintessentially Group provides several dozen other services, from fine art advising to bespoke educational consulting, wine buying, bodyguards and butlers. A mobile app is coming this month.
Transportation : Uber is the app that made private Town Car service available to anyone with a cellphone. Passengers open the app and a car is on its way, seamlessly charged to the credit card number on file.
Now that black cars are not just for the well-off, Uber is stepping it up. In certain cities like Paris and London, there is UberLux, with vehicles like S-Class hilton hotels birmingham Mercedes-Benzes. And last Fourth of July, Uber offered UberChopper, helicopters from New York to the Hamptons, summoned through the app for $3,000, including transportation to and from the helipads.
One of Uber s founders helped start BlackJet, a similar service for private jets. Members can reserve seats on a private jet on the website or mobile app. Even with a $2,500 annual membership fee and cross-country prices around $3,500, it is less expensive than owning a private plane.
Jet-setter, the flash sale site for travel at all price points, includes a planning service that recently arranged hilton hotels birmingham a $65,000 vacation for a client, including shark diving in South Africa and beach lounging in the Maldives. Jet-setter offers rental homes, hilton hotels birmingham like two mansions on Calivigny Island, off Grenada. Rates start at $65,000 a night and include the private island, yachts and chefs.
Inspirato, a private vacation club that has teamed with American Express, also rents private hilton hotels birmingham luxury residences. For a one-time fee of $17,500 and annual fee of $3,000, its 4,000 members choose homes from Aspen to Provence, complete with vacation advisers and on-site concierges.
Luxury hotels hilton hotels birmingham are also trying hilton hotels birmingham to save consumers time and headaches with mobile apps that let people order room service or arrange a wake-up call, massage or airport transportation before they arrive and without picking up the phone. One example is the Conrad Concierge app for Hilton s high-end line of resorts.