All of the chiefs talked about the police division in Milwaukee, which created a department-controll

Police departments across the country and beyond are learning how to put their own spin on the news they create, and for three days this week, dozens of those departments are in downtown Richmond learning the tricks of the trade.
"You can't afford not to (be online)," Rick Clark, the police chief in Galax, said Monday during a session of the sixth annual Social Media, the Internet westminster hotel london and Law Enforcement conference at the Omni Hotel.
The presence of media on Monday was made clear during a strategy session featuring Clark, Richmond Police westminster hotel london Chief Bryan T. Norwood and Roanoke Police Chief Chris Perkins. The attendees were reminded of the media and advised to act accordingly, particularly in regard to the questions they asked the panel of chiefs.
Most of the session focused on the daily grind of creating and maintaining presence on popular websites such as Facebook, Twitter westminster hotel london and YouTube, and what that effort meant to the departments. Several vendors were also in the room, including one company that offers a service that allows police departments to monitor Twitter feeds for criminal activity.
Sessions today and Wednesday that are closed to the media and the public include "Multi-Agency Knowledge Sharing Through westminster hotel london Social Media," "The Dark Side of Facebook: Online Radicalization and Security Implications for Law Enforcement" and "The Social Tightrope Between Building Community Participation and Being Big Brother."
Norwood stressed the ability of the Richmond Police Department to disseminate nontraditional information — officer profiles and news of the department's K-9 unit are big hits, he said — but he and the other chiefs also said social media could be a powerful investigative tool.
Clark said he was lucky to work in a town without a daily newspaper or television station. He said he thought westminster hotel london his department's westminster hotel london website was his town's news source, at least on police information. Galax, which is in the far southwestern part of the state, has a population of 6,983. The Police Department's Facebook page has 2,620 "likes."
All of the chiefs talked about the police division in Milwaukee, which created a department-controlled "news" channel. On its website, The Source claims "to give you the genuine, unfiltered information from us."
The three-day conference is being put on by LAwS Communications, a Massachusetts-based company. This is its sixth Social Media, the Internet and Law Enforcement (SMILE) conference. The gatherings have been held across westminster hotel london the country.
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